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About Us

ASHI celebrates 40 years as a renowned diamond jewelry manufacturer, proudly serving over 1,000 Independent Retail Jewelers across North America. This milestone reflects our commitment to excellence and partnership in the jewelry industry.

We stay ahead of trends with innovative designs and collections, backed by market research and a deep understanding of consumer preferences. From engagement rings, wedding bands, pendants, necklaces to rings, earrings, bracelets, and bangles in all budgets. Our signature designs include our Bridal Collection, Diamond Essentials, Lovebright Collections, Fusion Diamonds, Gemstone Jewelry, Pearl Jewelry, Bezel Collection, Mixed Fancy Shapes, Open Link Designs, Layered Necklaces, Fluted Designs, Ribbed Jewelry, Layers of Diamonds, Petite Collection, Personalized Jewelry, Sterling Silver Designs and more.

ASHI uses the finest diamonds, colored stones, and precious metals in crafting our jewelry. Each piece is meticulously hand-crafted, ensuring it perfectly symbolizes the customer's taste and lifestyle. Every piece undergoes rigorous quality screening, setting the market standard for excellence and value. Our integrated global manufacturing and distribution network ensures efficiency and cost-effectiveness, passing savings on to you.

We help Retailers stay ahead by offering exclusive access to the latest jewelry trends through our Print & Digital Marketing Programs, ensuring they can provide the most popular and fashionable jewelry pieces year-round.

ASHI's success is enhanced by our comprehensive Print to Digital Marketing Programs, which incorporates essential marketing, eCommerce, and merchandising strategies to establish Your Store as the Premier Jewelry Destination in Your Market.

Partnering with ASHI enables Retailers to lead the industry, meeting the evolving needs of their clientele confidently while setting themselves apart as industry leaders.

ASHI is proud to announce its partnership with the Leukemia & Lymphoma Society (LLS), the world’s largest organization dedicated to curing leukemia, lymphoma, and other blood cancers, while improving the quality of life for patients and their families. Learn More >>

The ASHI B2B Website equips you with a comprehensive set of features to establish yourself as the premier retailer in your market. With its updated interface boasting improved navigation and enhanced product search and filter capabilities—including detailed style measurements, virtual try-on, and 360-degree product views—it offers a seamless browsing experience. Furthermore, you gain access to a dedicated marketing section and real-time in-stock availability information. The website facilitates special orders, provides sales quotations, and offers Power BI analytics for comprehensive insights into your business performance.

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When you join ASHI's retailer network, you gain direct access to our Exclusive Marketing Support at NO ADDITIONAL COST. This includes a range of customizable resources designed to boost your store's visibility and attract customers: Social Media Assets, Product Emailers, Blogs, Billboards & Posters to Web Banners, TV Commercials, Giveaways & Sweepstakes and Manufacturing Videos. Incorporate all the Marketing, Ecommerce and Merchandising Strategies critical for establishing Your Store as the Premier Jewelry Destination in Your Market.

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Keeping your jewelry in POS Displays is the newest and most innovative way to showcase it at the storefront. At ASHI, we recognize the importance of visual merchandising. We create POS (Point of Sales) Displays, which are eye-catching and made of high-quality materials; intended specifically for holding various jewelry pieces like necklaces, pendants, earrings, rings, bracelets, and bangles. Customizable with individual pads in a rich fabric with a Metallic Gray finish, perfect to compliment any showcase or retail décor.

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We at ASHI believe that Sales Associates are the bridge between the Retailers and Consumers. It’s their efforts that engage customers and secure sales. ASHI has developed this unique cloud-based Rewards Program to reward your Sales Associates for their efforts and keep encouraging them to perform better. ASHI will Reward your Sales Associates for each ASHI product they sell, encouraging improved sales performance, and ultimately helping you increase your store's sales! This program is completely FREE for you. All Rewards to the Sales Associates will be given by ASHI. We encourage you to watch the Video to learn more about the ASHI Rewards Program.

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Microsites are invaluable for retailers, offering a FREE full customization to reflect brand identity with logos, store information, and images. They target specific collections like Lovebright, Personalized Jewelry, and Silver Stones, increasing sales for these items. Engaging features, such as high-quality images, integrated email systems, and digital coupons, attract and retain customers. Integrated shopping carts with payment options like PayPal and Order by Phone simplify purchasing, boosting conversion rates. Microsites improve SEO by targeting specific keywords, driving traffic and visibility. They also provide analytics to inform future marketing strategies. Cost-effective and quick to deploy, microsites help retailers stay agile and competitive, enhancing online presence, customer engagement, and sales.

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In addition to providing exciting, exceptionally crafted jewelry designs, ASHI also offers our retailer partners the “ASHI ADVANTAGE” – an extensive range of marketing and merchandising programs and support services tailored to your specific needs. ASHI ADVANTAGE includes:

  • USPS EDDM and Direct Mail
  • Advertising CO-OP Subsidy
  • In-Stock Program & 5-Day Preview Program
  • Customized Books for Your Store Branding
  • Brand Customization
  • Custom Print & Digital E-Coupon
  • Digital Marketing Assets
  • Advanced Digital Flipbook
  • Social Media Giveaways/Sweepstakes
  • Television Commercials and In-Store Marketing Visuals

BRIDAL COLLECTION

Explore our extensive Bridal Collections, showcasing over 1,000 designs in engagement rings, bridal sets, wedding bands, wraps, and inserts. Each piece is meticulously crafted with distinctive styling and exceptional quality to cater to modern couples. Within our Bridal Engagement and Semi-Mount designs, discover an array of options from classic solitaires to intricate halo designs – all of which can be customized to your preferences. Our Wedding Bands, Wraps and Insert Bands offer a perfect balance of style and durability, available in a variety of metals and finishes to complement any engagement ring.

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DIAMOND ESSENTIALS

Introducing our Diamond Essentials - Timeless styles for every jewelry box. Featuring elegant pendants, necklaces, bands, earrings, and bracelets crafted with exceptional quality. This collection comes with FREE POS Displays.

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LOVEBRIGHT COLLECTION

The Lovebright Collection redefines diamond jewelry by blending distinctive styles, exceptional diamond quality, and affordability. Featuring pendants, rings, earrings, and bracelets, each piece is meticulously crafted with a halo of smaller diamonds encircling the center stone. This collection comes with FREE POS Displays.

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FUSION DIAMONDS

The Fusion Collection blends baguette and round cut diamonds, creating the illusion of a single dazzling gem. Crafted with the finest diamonds, each piece exudes brilliance - from necklaces and bracelets to rings, pendants, and earrings - showcasing unparalleled elegance and making them essential additions to any jewelry collection.

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GEMSTONE JEWELRY

Step into the colorful world of innovation with our gemstone designs in pendants, necklaces, rings, earrings and bracelets - blending tradition with modernity. From precious to semi-precious stones in radiant Emeralds, Rubies, and Sapphires to mesmerizing Amethyst, Aquamarine, and more.

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PEARL JEWELRY

We specialize in creating exquisite pearl diamond jewelry, combining the timeless elegance of pearls with the dazzling brilliance of diamonds.We meticulously select the finest cultured pearls, known for their exceptional luster and quality.

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EAST WEST DESIGNS

East West Designs are a harmonious blend of classic elegance and modern flair. By reimagining classic designs in unconventional orientations, East West Jewelry achieves a distinctive look that appeals to those seeking something modern yet timeless.

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BEZEL COLLECTION

Indulge in modern luxury with our Bezel Collection, where sleek bezel walls embrace stunning fancy diamonds - from bracelets, earrings to rings, each piece is meticulously crafted to elevate your style, offering a contemporary twist on classic beauty.

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MIXED FANCY SHAPE

Step into a world where every facet tells a story. Our Mixed Fancy Shapes Collection celebrates the allure of unique cuts. Each piece highlights the distinct characteristics of these fancy shapes, ensuring every stone shines with individual brilliance.

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OPEN LINK DESIGNS

Embrace minimalist luxury with our Open Link Designs, where clean lines and sleek silhouettes reign supreme. Whether you prefer dainty earrings or bold necklaces, each piece is a testament to refined craftsmanship and timeless style.

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LAYERED NECKLACES

Dive into the trendsetting world of Layered Necklaces, where versatility meets sophistication. Our collection offers a stunning array of designs with delicate chains adorned with dainty charms or bold statement pieces with intricate detailing.

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FLUTED DESIGNS

Discover the enchanting allure of Fluted Designs, where classic elegance meets modern sophistication. Each piece in our collection is meticulously crafted to showcase intricate fluted patterns that elevate the brilliance and character of every diamond.

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RIBBED JEWELRY

Immerse yourself in the refined elegance of our Ribbed Jewelry, where classic allure meets contemporary flair. Each meticulously crafted piece features intricate ribbed patterns that accentuate the brilliance and character of every diamond.

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LAYERS OF DIAMONDS

Unveil the mesmerizing beauty of our Layers of Diamonds, where each piece tells a tale of luxury and allure. Explore the enchanting depths created by multiple tiers of sparkling diamonds, adorning bracelets, necklaces, and earrings with unparalleled elegance.

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PETITE COLLECTION

Minimalist jewelry has grown in favor in recent years, with the 'less is more' philosophy inspiring fine jewelry and dainty styles with intricate designs and soft tones. Our Petite Collection features trendy pendants, earrings, rings, and bracelets, perfect for Millennials, Gen Z-ers, and first-time buyers on limited budgets. This collection comes with FREE POS Displays.

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PERSONALIZED JEWELRY

One of the hottest trends right now is Personalized Jewelry. From custom name necklaces to initial pendants and rings, it creates a statement and may be simply styled with any ensemble. With new designs launched every year, we continuously offer fresh and exciting pieces that cater to evolving tastes. This collection comes with a FREE POS Display.

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STERLING SILVER JEWELRY

ASHI is always evolving, and our latest introduction is a stunning collection of Bold Silver jewelry, designed to keep up with the latest trends. This collection features a wide variety of designs, from eye-catching statement pieces to intricate, detailed craftsmanship.

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At ASHI, our top priorities are to help you GROW your Business, MAXIMIZE your Sales, BUILD your Brand, and position you as “THE STORE” to shop for Diamond and Gemstone Jewelry in your Market. We are always looking for innovative ways to add value to our products and services to give you, our valued retail partner, an edge over your competitors. That's why we are particularly excited to offer you our innovative B2C Turnkey ECommerce Website Solutions through our technology partner, AVALON Solution. Please visit their website, www.AvalonSolution.com for more information.

Avalon's ECommerce Solution allows our Retail Partners to benefit from professionally designed responsive websites and continuously update their sites as much – or as little – as they need. It also includes a comprehensive range of professionally built online services and support solutions, making AVALON Solution the industry leader and innovator in Jewelry ECommerce Services.

If you are interested in working with a supplier that is focused on promoting you as the brand in your market rather than themselves, see why hundreds of the top retailers across North America partner with ASHI to become the premier bridal and jewelry brand in their market.

Please contact one of our professional consultants at 1-800-622-ASHI or your Regional ASHI Sales Representative to learn more about all that ASHI has to offer you and your customers and how we can help you grow your business and build your brand!