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We are excited to announce the launch of the ASHI 2022 Holiday Marketing Program. This year, we're introducing a Holiday Marketing Program unlike any other, complete with a new structure, layout, and design. Additionally, we have introduced over 200 New Exclusive Jewelry Styles from our Lovebright Collection, including the latest trends like Paper Clip Jewelry, Curb & Cuban Link Styles, Open Link Styles, Riviera & Tennis Designs, Scatter Jewelry, Baguette Designs, Pave Collection, Diamond Station Necklaces & Bracelets, Stackable Bands, Petite Collection, Initial Collection, Diamond Fashion Essentials, Gemstone & Pearl Sets, Silver Ensembles, and so much more!
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This holiday season, your customers will be in the spirit of giving, and this Holiday Program features everything their loved ones have been wishing for all year. Our wide array of jewelry collections represents timeless, classic, and trendy styles that combine the finest craftsmanship and highest quality that the most discerning customer expects. At ASHI, we believe the "Love of Giving" is a year-round commitment to your company's success and the growth of "Your Brand." This season, use the Power of Print and Digital Marketing to grow your business and build your brand! |
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Your customers will be wrapped up in the joy of the holiday season, and get into the Holiday spirit of giving, when they look through this beautiful Book/Flyer and find everything their loved ones have been Gifting for all year long. |
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Holiday Gift Book – 32-Page
The 32-Page in-store/direct mail book brings together classic styles with this year’s most popular trends and designs. With this premium Holiday Book, you can brand "Your Store" and personalize the front, back, and inside covers of the book, as well as an "About Us" page to make a personal connection with your customers and the local community. You can also include additional Designer Jewelry & Watch Brands that you carry, as well as a print and digital E-Coupon and a Social Media Sweepstakes banner. Participating retailers will receive 1,000 free books with a $25,000 purchase made in 5 equal payments. This book can be mailed via direct mail or EDDM.
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Holiday Wish Book – 16-Page
The 16-page book features best-selling classic designs as well as this year's hottest trends. The style options in this Holiday Wish Book will excite your customers and help them in sharing the spirit of this holiday season with their loved ones. You can personalize it with your store's logo and information, Jewelry & Watch Brands, as well as a digital E-coupon and a Social Media Sweepstakes banner. Participating retailers will receive 2,000 free books with a $20,000 purchase made in 4 equal payments. This book can be mailed via discounted direct mail and EDDM.
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Holiday Gift Guide – 8-Page
The 8-page flyer will attract the interest of jewelry shoppers seeking the latest trends. Assist them in being trendsetters this holiday season and creating memories with their loved ones that will last a lifetime. Products chosen for this Holiday Gift Guide have been priced competitively to support ASHI's retail partners in increasing their sales, profitability, margins, and inventory turns. Participating retailers will also receive 2,500 free flyers with a $15,000 purchase made in 3 equal payments. This flyer can be mailed via discounted direct mail and EDDM.
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To Sign Up for the 2022 Holiday Marketing Program, please download the Participation Form, fill it out, and email or fax it back to us. |
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This Holiday Season, take your Diamond and Fashion Sales to the next level by leveraging the Power of Brand Customization. This program incorporates all the Print to Digital Marketing, Ecommerce and Merchandising Strategies critical for establishing Your Store as the Premier Jewelry Destination in your Market - Where You are the Brand! |
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Holiday 2022 Program ~ Marketing Highlights |
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USPS EDDM and Direct Mail:
All three Holiday Books & Flyers to your existing and potential customers. The 32, 16 & 8-page flyers can be mailed via discounted direct mail.
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Advertising CO-OP Subsidy: Receive a 4% advertising subsidy against net asset purchases to offset the cost of the Holiday Marketing Program. Get FREE Books or Flyers with a $25,000 Purchase from the 32-Page, $20,000 from the 16-Page, and $15,000 from the 8-Page along with extended terms. This makes the program nearly cost-free as an in-store handout to every prospective customer or a perfect direct mailer.
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In-Stock Program & 5-Day Preview Program: Utilize ASHI's no obligation 5-day Invoice-Memo, to preview and close the sale, on most styles featured in the Holiday Books & Flyers. This 5-day Preview Program has a historically proven 40% sell-through rate. Most styles are stocked for overnight delivery. |
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Customized Books for Your Store Branding: Store Logo on the Front and Back Covers along with an ‘About Us’ page with your store & staff pictures and a brief history on the inside front cover in the 32-Page Holiday Gift Book. |
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Brand Customization: Option of customizing 2 to 6 pages in the 32-page & 16-page Holiday books with your jewelry & watch brands to obtain CO-OP from other lines that perform well in your store (Forevermark, Tacori, Hearts on Fire, Simon G, David Yurman, John Hardy, Tag Heuer, etc.). |
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Custom Print & Digital E-Coupon: Attract more customers to your store by offering a discount coupon at the back of the book. |
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Digital Marketing Support: Digital Images for your Social Media, Website, Email Blasts, Website Banners, and Digital Coupon.
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Advanced Digital Flipbook: A mobile-ready, digital flipbook with drill-down technology that can be placed on your Website, Facebook & Instagram enabling consumers to browse your catalogs. |
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Social Media Sweepstakes: Collect relevant customer demographic data and attract customers to your store by running online Sweepstakes Programs on your Social Media platforms and Websites. Sweepstake’s platform and marketing material are provided by ASHI.
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Television Commercials and In-Store Marketing Visuals: TV and Print advertising materials in high-resolution images optimized for websites or localized advertising purposes. We offer customized In-store DVD Loops, Duratrans, Window Clings, and Jewelry POS Displays. High-resolution images are available for ad creation, billboards, additional print material, website, and social media content.
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To Sign Up for the 2022 Holiday Marketing Program, please download the Participation Form, fill it out, and email or fax it back to us. |
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If you are interested in working with a supplier that is committed to promoting You as the Brand in Your Market, rather than themselves – please see why hundreds of the Top Retailers across North America - Partner with ASHI to become the Premier Jewelry Brand in their Market. |
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If you have any questions or require more information about the ASHI 2022 Holiday Marketing Program, please contact your Regional ASHI Sales Representative or call us at 800.622.2744 or visit us www.ashidiamonds.com
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