As the holiday season approaches, we are delighted to introduce our 2024 Holiday Marketing Program – Winter Wonderland Edition! Get ready for a mesmerizing journey filled with delightful surprises and a magnificent selection of fine jewelry.
Step into our enchanting world, where every detail is adorned with festive imagery and vibrant designs crafted to captivate your audience. Featuring over 225 New Exclusive Jewelry Designs, our collection perfectly captures the spirit of the season, from timeless classics to modern marvels.
Jewelry trends are constantly evolving, influenced by fashion, culture, and innovation. We pride ourselves on staying ahead of trends, ensuring our customers always have access to the latest and most exquisite designs. By closely monitoring industry shifts and anticipating future styles, we continuously refresh our collections to reflect the most current and desirable looks.
Our jewelry products are a testament to our unwavering commitment to exceptional quality and style. Discover the elegance of our Diamond Essentials, Lovebright Diamonds, Fusion Styles, and East-West Designs. Additionally, explore our latest creations: Bezel Collection, Fluted Designs, Pearl Jewelry, Layers of Diamonds, Ribbed Jewelry, Layered Necklaces, Petite Collection – Fancy Bezel, Fusion Bezel, Petite Cluster, Petite Halo, Bold Silver, and more.
Every piece in our collection is infused with the spirit of the holidays, poised to evoke wonder and delight in those who receive them. Join us on this magical marketing journey, crafting experiences that will be cherished forever.
We are committed to offering our Retailers with a comprehensive marketing strategy that seamlessly blends the allure of exquisite jewelry with the enchantment of the festive season. Leverage the Power of Print and Digital Marketing to grow your business and strengthen your brand!
Holiday Gift Book - 32 Page
Holiday Wish Book - 16 Page
Holiday Gift Guide - 8 Page
Holiday Gift Book – 32-Page
The 32-Page in-store/direct mail book brings together classic styles with this year’s most popular trends and designs. With this premium Holiday Book, you can brand "Your Store" and personalize the front, back, and inside covers of the book, as well as an "About Us" page to make a personal connection with your customers and the local community. You can also include additional Designer Jewelry & Watch Brands that you carry, as well as a print and digital E-Coupon. Participating retailers will receive 1,000 free books with a $25,000 purchase made in 5 equal payments. This book can be mailed via direct mail or EDDM.
Holiday Wish Book – 16-Page
The 16-page book features best-selling classic designs as well as this year's hottest trends. The style options in this Holiday Wish Book will excite your customers and help them in sharing the spirit of this holiday season with their loved ones. You can personalize it with your store's logo and information, Jewelry & Watch Brands, as well as a digital E-coupon. Participating retailers will receive 2,000 free books with a $20,000 purchase made in 4 equal payments. This book can be mailed via discounted direct mail and EDDM.
Holiday Gift Guide – 8-Page
The 8-page flyer will attract the interest of jewelry shoppers seeking the latest trends. Assist them in being trendsetters this holiday season and creating memories with their loved ones that will last a lifetime. Products chosen for this Holiday Gift Guide have been priced competitively to support ASHI's retail partners in increasing their sales, profitability, margins, and inventory turns. Participating retailers will also receive 2,500 free flyers with a $15,000 purchase made in 3 equal payments. This flyer can be mailed via discounted direct mail and EDDM.
To Sign Up for the 2024 Holiday Marketing Program, please download the Participation Form, fill it out, and email or fax it back to us.
This Holiday Season, take your Diamond and Fashion Sales to the next level by leveraging the Power of Brand Customization. This program incorporates all the Print to Digital Marketing, Ecommerce and Merchandising Strategies critical for establishing Your Store as the Premier Jewelry Destination in your Market - Where You are the Brand!
Holiday 2024 Program ~ Marketing Highlights
● USPS EDDM and Direct Mail: All three Holiday Books & Flyers can be mailed via discounted direct mail to your existing and potential customers.
● Advertising CO-OP Subsidy: Receive a 4% advertising subsidy against net asset purchases to offset the cost of the Holiday Marketing Program. Get FREE Books or Flyers with a $25,000 Purchase from the 32-Page, $20,000 from the 16-Page, and $15,000 from the 8-Page along with extended terms. This makes the program nearly cost-free as an in-store handout to every prospective customer or a perfect direct mailer. Subsidy applies only to ASHI products.
● In-Stock Program & 5-Day Preview Program: Utilize ASHI's no-obligation 5-day Invoice-Memo, to preview and close the sale, on most styles featured in the Holiday Books & Flyers. This 5-day Preview Program has a historically proven 40% sell-through rate. Most styles are stocked for overnight delivery.
● Branding "Your Store Name": Store Logo on the Front and Back Covers along with an ‘About Us’ page with your store & staff pictures and a brief history on the inside of the 32-Page Holiday Gift Book.
● Brand Customization: Option of customizing 2 to 6 pages in the 32-page & 16-page Holiday books with your jewelry & watch brands to obtain CO-OP from other lines that perform well in your store (Forevermark, Tacori, Hearts on Fire, Simon G, David Yurman, John Hardy, Tag Heuer, etc.).
● Custom Print & Digital E-Coupon: Attract more customers to your store by offering a discount coupon at the back of the book.
● Digital Assets for Free: Make use of our extensive library of beautiful Lifestyle and Web-ready Images & Videos to post on all your Social Media Platforms: Facebook, Instagram, Twitter, and Pinterest. The high-resolution Style Images, Body-view Images, Website Banners, Email Blasts, and Videos can be utilized for any Print, Digital, or Website Marketing. Stay on top of your customer's minds, so that they think of you all year round!
● Advanced Digital Flipbook: A mobile-ready, digital flipbook with drill-down technology that can be placed on your Website, Facebook & Instagram enabling consumers to browse your catalogs.
● Television Commercials and In-Store Marketing Visuals: TV and Print advertising materials in high-resolution images optimized for websites or localized advertising purposes. We offer customized In-store DVD Loops, Duratrans, Window Clings, and Jewelry POS Displays. High-resolution images are available for ad creation, billboards, additional print material, website, and social media content.
If you are interested in working with a supplier that is committed to promoting YOU as the Brand in Your Market, rather than themselves - please see why hundreds of the Top Retailers across North America - Partner with ASHI to become the Premier Jewelry Brand in their Market.
If you have any questions or require more information about the ASHI 2024 Holiday Marketing Program, please contact your Regional ASHI Sales Representative or call us at 800-622-ASHI (2744).